The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we’re back to talk about brand culture more broadly. Of course that will ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

Apple is considering bringing search advertising into its Maps app, extending a commercial strategy that has helped make the company’s services division a major revenue engine, according to Bloomberg.

More than a year ago, Apple released the latest episode of The Underdogs, a web series about a clever group of entrepreneurs who quit their jobs to start a paper box company. Since then, we've seen ...

Apple is preparing to introduce sponsored listings in Apple Maps, marking a significant expansion of its advertising business beyond the App Store. How it will work. According to Bloomberg’s Mark ...

In July 2024 ad tech giant Taboola struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios. Now Apple is ...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...