Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.

YouTube Music is blurring lyrics for free users after a handful of views. Google calls it an experiment, users call it a not-so-subtle Premium nudge.

I’ve tried every NotebookLM competitor I’ve come across, but none have managed to match its capabilities. The only tool that seemed to help me more than NotebookLM when I was studying was a Google ...

Google has already admitted that video platforms like TikTok and Instagram are eating into its core Search product, especially among younger Gen Z users. Now it aims to make searching video a bigger ...

Add Yahoo as a preferred source to see more of our stories on Google. For years, Google dominated search with little opposition. The format faced little disruption, always a bunch of blue links. And ...

Google is turning your inbox into its next AI test bed, and the experiment is called CC. Instead of another chatbot window, CC lives inside Gmail and Calendar, promising a daily briefing, proactive ...

In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each ...

Google is rolling out a new experiment in its Labs testing space — this time, it’s all about AI-generated Audio Overviews for search queries. SEE ALSO: Google adds Gemini to Chrome Powered by the ...

Back in November, Google Search Labs launched a Notes experiment and it’s now coming to an end with the feature ultimately not launching. Notes in Search Labs was a cross between forums/Reddit, X ...

Google said today that it globally paused its experiment that aimed to allow new kinds of real-money games on the Play Store, citing the challenges that come with the lack of a central authority to ...

The announcement of the Patent Purchase Promotion will have raised a few eyebrows and begs the question: Is Google trying to become the world’s biggest patent troll? Google got straight to the point ...