Alena Morris: Any media plan that has different buckets for social and CTV is artificially separating what is becoming one ...

A new study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising ...

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced its new global partnership with Vevo, the ...

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV ...

NEW YORK, Sept. 30, 2025 /PRNewswire/ -- Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, today announced the next phase of its multi-year global ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform ...

The TV landscape is changing under our feet. Streaming has finally surpassed broadcast viewership, and it’s unlikely the wheel will ever turn back. Amid this shift, advertisers have gotten loads of ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Teads has announced a major milestone for its immersive advertising solution, CTV HomeScreen, which allows brands to engage audiences on their connected TV home screens. Since launching in 2023, CTV ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of its Direct Access program and its strategic partnership with Magnite’s ...