But then, early last week, the TV ratings came out suggesting something entirely different. According to Nielsen, McIlroy’s 2026 Masters win outrated McIlroy’s 2025 Masters win by a significant margin, delivering 13.995 million average viewers, up eight percent from McIlroy’s win last year.

Copyright 2026 The Associated Press. All Rights Reserved. Copyright 2026 The Associated Press. All Rights Reserved. Rory McIlroy, of Northern Ireland, celebrates after winning the Masters golf tournament at the Augusta National Golf Club,

When does the Masters TV schedule start today? Find out the Masters schedule and notable tee times for Saturday, April 11.

Sporting events like the U.S. Open, the Super Bowl, Wimbledon and, yes, The Masters, are all becoming high-profile events for women - and men - to show off their fashion, their TikTok skills and more. And, while phones are banned inside of the gates of Augusta National, a lot of content is still being produced surrounding the tournament.

Some recent changes at Augusta haven't sat well with traditionalists.

Bank of America’s Masters commercials are charming, but the bigger story is Rory McIlroy’s support for youth golf and the “Golf with Us” initiative.

The 2026 Masters dominated golf’s top storylines this month, but LIV Golf’s future could steal attention with a looming “bombshell” report. The PGA Tour is still riding the high of massive success at Augusta National last week.

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