NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

Power measurement is revolutionizing runner training by providing precise, data-driven performance analysis and offering numerous advantages ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...

NEW YORK—In a notable advance in the industry’s longstanding efforts to measure how well ads actually impact sales and the objectives of a marketing campaign, the Media Rating Council (MRC) has ...

How do you measure the environmental impact of a product? Is it simply how long it exists before it decomposes or how much energy it takes to produce it? Who is responsible for that impact: the one ...