Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Familiar names dominate the top of the app store charts … how do you ...

HotelTonight, the five-year-old booking app, spends all its marketing budget on mobile. For CMO Ray Elias, who joined nine weeks ago after a decade at StubHub, being mobile-only gives HotelTonight an ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

San Diego, April 08, 2025 (GLOBE NEWSWIRE) -- NP Digital, a leader in end-to-end digital marketing, has announced a strategic agreement to acquire Yodel Mobile, the 2024 App Growth Awards App ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Appcase blog. Once you have a killer app marketing strategy in place, it’s ...

The world has entered the post-COVID-19 era starting from the year 2021 when people are becoming accustomed to online working, entertainment, and living. As a result, there’s a vast demand for online ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

Instead of being so worried over whether HTML5 will ultimately bring-on the demise of applications, marketers should focus on a strategy that incorporates both ? where branded apps complement their ...

2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user acquisition on iOS, consumer habits and user ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...