NEW YORK—Nielsen will launch a pilot program leveraging a new methodology enhancement to account more accurately for co-viewing, beginning Feb. 8 with Super Bowl LX on NBC. The program, which will ...

Previously Nielsen announced it would align itself in the adoption of the ARF DASH study's updated 'universe' estimates. These are total households having TVs, cable and/or streaming services.

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. Thursday marked the launch of the audience measurement ...

Nielsen and The NPD Group have formed an alliance to build a large-scale omnishopper consumer panel that pairs Nielsen’s fast-moving consumer goods (FMCG) consumer measurements with The NPD Group’s ...

Nielsen, a global provider of audience measurement, data and analytics, and Lionsgate, one of the world’s leading standalone, pure play content companies, today announced an expansion of their free ad ...

Airport Media Drives Greater Impact for Brand, Proving Itself a Powerful Engagement Medium Among Frequent Flyers Who Are 2x More Likely to Be Their Company's AI Decision-Maker The study comes as air ...