Across industries, executives report significant investments in analytics platforms, reporting tools, and real-time dashboards — yet many teams struggle to translate those insights into measurable ...

Mile Marker, the independent media agency, redefining how data, technology and media drive performance, today announced that ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

New guide details how a unified, AI ready SIEM platform empowers security leaders to operate at the speed of AI, strengthen resilience, accelerate detection and response, and more.

For decades, hospitals and health systems relied heavily on external consultants to guide strategic decision-making. With limited internal resources and access to fragmented data, these organizations ...

The integration of big data into business analytics has transformed how organisations gather and interpret large volumes of data. Big data includes a broad spectrum of structured and unstructured data ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

BOULDER, Colo.--(BUSINESS WIRE)--Ascend Analytics (“Ascend”), a leading provider of energy transition analytics solutions, has secured a strategic growth investment led by Rubicon Technology Partners ...

Overview AI scans news, earnings calls, and social media to spot trends faster than humans.Data analytics provides real-world ...