Understanding customers’ needs and feedback has always been important for businesses. But it’s not just about identifying whether customers are satisfied or dissatisfied; the real value lies in ...

Few corporate initiatives are as intermittent and ad hoc as the process of gathering feedback from key stakeholders. Among the most often overlooked, interestingly enough, is gathering, reviewing and ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Every successful business has one thing in common: a compelling value proposition. Here’s how to create one. A good value proposition makes customers choose one product or service over another. Yet, ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

Researchers from San Diego State University, Rutgers University, and Vienna University of Economics and Business published a new Journal of Marketing article that examines how to translate customer ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...

At the center of most modern software businesses is the subscription model. Software-as-a-Service has become the dominant approach because it provides stability and predictability. Instead of relying ...