Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.

When Xbox first partnered with Discord in 2018, users were invited to connect their Discord profiles with their Xbox Live profiles as a way to bridge a gap between console and PC gamers. Eight years ...

The beta version of Meta AI business assistant is now rolling out to advertisers and agencies of all sizes across major global markets and languages, according to this week's announcement from the ...

Chicago Public Media is partnering with the Illinois Public Broadcasters (IPB), a network of public media stations, to strengthen coverage of the Illinois State Capitol in Springfield, the Chicago Sun ...

Deutsche Telekom is in talks to merge with T-Mobile US in what would be a telecommunications giant, Reuters reports. Deutsche Telekom already owns a 53% stake in T-Mobile. The potential deal could ...

Revenue, research and insights teams at Trusted Media Brands (TMB)  are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This isn’t easy, given that inventory ...

Pittsburgh media have survived a new-death experience this spring, Associated Press reports. The Pittsburgh Post-Gazette was acquired by a nonprofit that is committed to keeping it open. And the the ...

Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape.

Kreisau Group, which developed the app EyesUp, and Kassandra Rosado, who created the Facebook group "ICE Sightings -- ...

YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why ...

Nexstar plans to appeal a federal judge’s ruling temporarily blocking its $3.54 billion deal to acquire rival Tegna, CNBC reports. Chief U.S. District Judge Troy Nunley says a challenge to the deal is ...