Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads ...

OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit ...

OpenAI has been teasing the introduction of ads for weeks. In a post on X in mid-January, OpenAI CEO Sam Altman announced the ...

The final quarter of the year highlighted a split in performance among major tech platforms, with Amazon clearly outperforming expectations while YouTube delivered results that fell noticeably ...

I recently spent some time with David Cohen, IAB President and CEO, to help sort out the most pressing issues on the table today and looking ahead.

Shop directly from AI search results with Google's new ads, enabling purchases from retailers like Etsy without leaving the page..

The line-up comes with long-lasting battery performance, reinforced drop resistance and enhanced dust and water protection ...

Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the ...

Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the ...