Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

The moment users suspect that answers are being shaped by commercial influence, the product collapses. Unlike search, where users accept ranked results and paid placements, conversational AI is ...

As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads ...

OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit ...

OpenAI has been teasing the introduction of ads for weeks. In a post on X in mid-January, OpenAI CEO Sam Altman announced the ...

San Francisco San Francisco, Feb 10: Google’s parent company Alphabet has flagged potential risks arising from its aggressive push into artificial intelligence, warning that heavy investments in the ...

Amazon's Andy Jassy discusses the battle between retailer owned AI bots such as Rufus, and Horizontal Agents such as ChatGPT, ...

The final quarter of the year highlighted a split in performance among major tech platforms, with Amazon clearly outperforming expectations while YouTube delivered results that fell noticeably ...